Wednesday, April 27, 2005

Not so common!

At the moment I’m sweating away at my internship. I’m doing a marketing research concerning the usability and attraction of the site of an organization and what customers think it. All went well, till I had to find background information about few of the selected organizations.

You might think it’s easiest to find the information on the Internet (and believe me, I’m a professional Internet Globe trotter, so...) You think the Internet huh? Well, most people do, just not the organizations. So, I suppose we can define ‘organizations’ as non-people. During this research I found myself incredibly often going: ‘WOW, that sucks!’ This search for organizational identities made me wanna punch the screen.

You think a bit of an organization has at least a bit of a site online. Na-Ah!!! WRONG! Some organizations seem to think it’s enough to have their profiles (written by others) on an organization-collection site.

Also, misunderstandings seem to be more common than business sites. Gettin the wrong information all the time. I need the face-to-customer face people, not the phone-to-customer people. Now I need to retalk, and re-mail to set things straight.

I suppose this is the fun of the business life.

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